HIGH PERFORMING - Applies like a gloss, dries as a soft matte, and lasts all day with an 8-12 hour wear, fierce color, and kiss proof finish that is flattering for women, men, and non-binary beauties of any age or complexion | NOURISH & HYDRATE - Forget drying lips - each sleek tube is filled with the best lip loving ingredients like Jojoba Oil and Vitamin E to give your pout the proper level of pampering it deserves | HOW TO HIGHLIGHTS - Prep your lips by gently exfoliating and applying a moisturizing balm if desired, and blot off any excess product. Carefully trace the outer lines of your lips with Liquid Matte then fill the rest in. Wait for the color to fully dry. Bonus: Pair with our velvety smooth Lip Pencil for smudge proof definition | VEGAN & GUILT FREE BEAUTY - TLB's products are vegan, cruelty free, and paraben free and formulated with inclusive ideals - everyone is beautiful here | BLACK WOMAN OWNED & LED - proudly since founding in 2024 | HALLOWEEN PROFESSIONAL MAKEUP - Long lasting, better than face paint shades for Halloween costume parties, cosplay, dressing up, holiday events and gifting