🖤 CLINICALLY PROVEN & 100% NATURAL - Our nature-infused flavors leave your mouth clean and fresh tasting. Our proprietary formulation is lab tested, which means it’s proven safe for the enamel according to ADA standards and is recommended for daily use. Our activated charcoal toothpaste verified to safely remove surface stains, whiten and polish teeth. | 🖤 MADE IN USA. CERTIFIED CRUELTY FREE & VEGAN - Fluoride-free, sulfate-free, glycerin free, gluten-free, peroxide-free, and gmo-free. Certified Natural Toothpaste by Natural Cosmetics Standard (NCS) in Europe. EU & Health Canada Compliant, our formulations have met the highest standards worldwide. | 🖤 MADE WITH INGREDIENTS FROM THE HEART - Made with earth-sourced minerals such as bentonite clay, and organic essential oils for flavor and therapy; add organic coconut oil with the oral-defense properties of xylitol, and you get to experience the ideal toothpaste made from a mother's love, backed by science. | 🖤 ENAMEL SAFE ACTIVATED CHARCOAL - Natural tooth whitener that removes plaque and fights bad breath with every use. Activated Carbon pulls stains from the pores of the teeth and has powerful detoxifying properties that are proven safe and meets the highest natural oral care standards. | 🖤 SATISFACTION GUARANTEED - Our 100% natural toothpaste is clinically demonstrated and lab tested to verify its effectiveness, however, because our product does not contain harsh chemicals, it’s a very gentle toothpaste. We want you to love our products as much as we do and we’ll be happy to back this if you want a refund for any reason.

Imagine a luxurious brushing experience that delights your senses and nourishes your mouth with the most efficacious ingredients from Mother Earth. | Made with the latest advancements in natural oral care: Mess-Free Activated Charcoal (Whitens Teeth), Nano-Silver (Neutralizes Acid), Coconut Oil (Soothes Mouth), Xylitol (Defends), Kaolin Clay and Theobromine (Mineralizes Enamel) | Mess-free, enamel-safe, and flavored to perfection. This cutting-edge Silver-Charcoal toothpaste raises the bar for natural oral care. You can now enjoy the experience of brushing with unparalleled results. | USA Made. Vegan. Fluoride-Free. SLS-Free. Glycerine-Free. Cruelty-Free. GMO-Free. Gluten-Free. Peroxide-Free. | Our founder and CEO, Jessica Arman, created the first charcoal teeth whitening brand in the United States. Her new Silver-Charcoal toothpaste is the realization of her life’s work.

Imagine a luxurious brushing experience that delights your senses and nourishes your mouth with the most efficacious ingredients from Mother Earth. | Made with the latest advancements in natural oral care: Mess-Free Activated Charcoal (Whitens Teeth), Nano-Silver (Neutralizes Acid), Coconut Oil (Soothes Mouth), Xylitol (Defends), Kaolin Clay and Theobromine (Mineralizes Enamel) | Mess-free, enamel-safe, and flavored to perfection. This cutting-edge Silver-Charcoal toothpaste raises the bar for natural oral care. You can now enjoy the experience of brushing with unparalleled results. | USA Made. Vegan. Fluoride-Free. SLS-Free. Glycerine-Free. Cruelty-Free. GMO-Free. Gluten-Free. Peroxide-Free. | Our founder and CEO, Jessica Arman, created the first charcoal teeth whitening brand in the United States. Her new Silver-Charcoal toothpaste is the realization of her life’s work.