HYDRATE AND STYLE: SHWAXX HYDRATE AND STYLE is the original handcrafted Hydro-Butter that provides instant water-based moisture and a natural light weight hold for ANY TEXTURE of hair. Our signature formula of water, oils, conditioners, emollients and butters also conditions the scalp | ALL HAIR TEXTURES: Perfect for all hair types, from short-cropped kinky-curly hairstyles, to waves, bone straight or Locs and Twists, our uniquely hand-crafted formula helps soften not just hair but the roughest toughest BEARDS. The water-based formula helps strengthen and gently hold all curly types without weighing them down and improving hair's elasticity, offering style flexibility and reducing breakage | HYDRO-BUTTER: SHWAXX HYDRATE AND STYLE is a transformative hair experience built on the natural fat, derived from the nut of the shea tree rich in vitamins A and E and is a powerful moisturizer known for its ability to penetrate the hair shaft and enabling deeper hydration making it a perfect choice for all types of braids. | MULTI-FACETED: Our lightweight, non-greasy formula is easy to apply ON DRY OR DAMP HAIR. You pick the style and the occasion. Just place a small amount into your hands and rub together, then gently work into your hair and style hair with your hands or you favorite styling tool. | MASTER-BARBER MADE: Founded by Master Barber Kevin Rodgers in Atlanta, Ga in 2017. Today, the SHWAXX BRAND mission is still “building healthier self images through the art and science of natural hair, and hand crafting natural hair care products that cater to ALL TEXTURE.