ENVIRONMENTALLY FRIENDLY - No Parabens, Phthalates, Phosphates, Petrochemicals, Sulphates or PEGs, Comes in Recyclable Packaging | NATURAL PRODUCT - 100% Pure Essential Oils – No Synthetic or Semi-Synthetic Fragrances | KIND & GENTLE - pH Balanced, Low Sudsing, Moisturising, Easy-to-Rinse, Fragrance Free | BRITISH QUALITY - Ethical Accreditation, Vet Approved and No Animal Testing, Made In England | GOOD VALUE - 300 ml bottle dilutes to 10 litres. Our concentrated shampoos can be diluted 1 part shampoo to 32 parts water. The shampoos are also absolutely fine to use undiluted.