Formulated with our first-of-its-kind Alpha Keratin 60ku protein, Virtue Smooth Shampoo & Smooth Conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. | WHAT IT IS: A moisture-rich conditioner that adds slip and hydration as you rinse. | FRAGRANCE: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils. | For all hair types, especially those with frizz-prone, wavy, or curly hair. Safe for color-treated and chemically treated hair. | Free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free.