EARLY DEVELOPMENT — The Plump Series Soft Building Blocks are designed to stimulate your child's cognitive development, imagination and motor skills for a better learning experience. The different colored stacking blocks help to enhance a baby and toddler's color cognition and visual development | ENHANCE CREATIVITY — Babies and toddlers will have the ability to receive creative stimulation by using their imagination to build castles, houses, roads, vehicles, etc. Toddlers and kids will be able to learn about balance, colors, measurements, patterns, shapes and sizes | SOFT & SAFE DESIGN — The soft building blocks have been designed for your children's safety. The soft block incorporates food-grade material, non-toxic and BPA-free that is easy to clean. Recommended for ages 3 months and up | VERSATILE USE — The soft, durable stacking blocks can be used at day care, home and preschool. The jumbo block design makes it easier for little hands to hold and grasp when collaborating together to build and create | GROW WITH UNiPLAY — Our soft building blocks offer a colorful visual experience and soft touch that involves all five senses throughout the learning experience. UNiPLAY allows children to have fun and gain knowledge in a safe environment by stimulating creativity, enhancing team work and developing motor skills. We encourage our children to become team players and out of the box thinkers