✔️ CLEAN, HANDCRAFTED,& RECYCLABLE: Our clean lipstick formula is formulated without sulfates, pthalates, parabens, triclosan and more than 500 other ingredients to comply with CLEAN beauty standards. Each lipstick is handcrafted with love and comes in fully recyclable aluminum packaging. | ✔️ CONDITIONS LIPS: A clean, nourishing formula with lasting hydration and vibrantly luscious color payoff in a silky-satin finish. Made with lip-cushioning Hyaluronic Acid, Vitamin E, and protective organic Konjac Root powder from Japan to help rejuvenate, repair and keep lips supple. | ✔️ FLATTERS ALL SKIN TONES: We are a proudly multicultural beauty brand with a product development team made up of women from a diverse range of ethnicities. | ✔️ AS SEEN IN ALLURE MAGAZINE: “Never have I ever met a product that lives up so well to its name!", “It glides on so smoothly that I briefly thought it had started melting. The lipstick is incredibly lightweight and has a nice, dewy finish.” | ✔️ About True + Luscious: We create all-vegan makeup with clean, skincare- infused formulas with a focus on sustainable plant-derived actives. Our passion for color meets natural botanicals and luscious fruit/flower extracts that elevate your makeup routine so it works in sync with your skincare.