OOH LA LASHES: This lash accelerating serum supports your own natural, organic lash and brow hair growth for full, lush eyelashes and filled in eyebrows. With regular daily use lashes can appear up to 100 percent longer. With serums like this, who needs mascara | NATURAL BEAUTY: Whether your eyelashes are naturally short or have been dried out and broken off by mascara and eyelash curlers, this serum can replenish and nourish natural lashes, fostering more growth, length, and the appearance of thicker eyelashes | BE YOU Rimmel Lash Accelerator is the perfect way to accentuate what makes you, you. Try with our full line of Rimmel products, including foundation, concealer, eyeliner, contouring kits, eye shadow, bronzer, lipstick, lip gloss, blush, & highlighter | TRUE TO YOU What started with the first non toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we’re not here to define your look. We innovate to take you there | RIMMEL QUALITY Compare Rimmel quailty beauty products with brands like L'Oreal, Maybelline, Revlon, NYX, e.l.f., Almay, Prestige, Julep, Lush, Milani, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Elizabeth Mott, Sephora, and bareMinerals