Pigmented pencil with integrated fibers | Fill, plump and define | Fibers help to reduce the appearance of sparse areas

Long wearing | Smooth, creamy and lightweight texture | Highlights the brow area | Instantly lifts and illuminates | Makes eyes look brighter

New Exaggerate Smoke N' Shine Gel Eye Liner. | High shine smokey look! Intense and luminous color with shine. | Creamy texture is easy to apply in one single stroke. | Gel formula in an automatic retractable pencil.

DEFINE YOUR EYES: This eye defining pencil goes on smooth with deep rich color. Soft textured and fine tipped for precise, long wearing application. Easy twist up self sharpening means no more searching for a sharpener. Get ready for sexy eyes that smolder | DEFINE YOUR LOOK: For eye defining color that lasts, Rimmel Exaggerate Waterproof Eye Definer has got you covered. No matter your eye look--winged, smoky, or au natural: this eyeliner pencil compliments any eyeshadow, primer, mascara, or highlighter. | BE YOU Rimmel Exaggerate Eye Definer is available in four colors to define every eye. Try with our full line of Rimmel products, including foundation, concealer, eyeliner, contouring kits, eye shadow, mascara, lipstick, lip gloss, blush, & highlighter. | TRUE TO YOU What started with the first non-toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we’re not here to define your look. We innovate to take you there | RIMMEL QUALITY--Compare Rimmel quality beauty products with brands like L'Oreal, Maybelline, Revlon, NYX, e.l.f., Almay, Prestige, Julep, Lush, Milani, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Elizabeth Mott, Sephora, and bareMinerals.

Built-in sharpener creates smooth, clean lines . Waterproof, 10HR Wear. | Get full color definition. Retractable Tip with Built-in smudger creates a smokey eye. | Built-in sharpener creates smooth, clean lines . Waterproof, 10HR Wear.

Long lasting | Easy to use | Creates a bold contour around the lash line

OOH LA LASHES: This lash accelerating serum supports your own natural, organic lash and brow hair growth for full, lush eyelashes and filled in eyebrows. With regular daily use lashes can appear up to 100 percent longer. With serums like this, who needs mascara | NATURAL BEAUTY: Whether your eyelashes are naturally short or have been dried out and broken off by mascara and eyelash curlers, this serum can replenish and nourish natural lashes, fostering more growth, length, and the appearance of thicker eyelashes | BE YOU Rimmel Lash Accelerator is the perfect way to accentuate what makes you, you. Try with our full line of Rimmel products, including foundation, concealer, eyeliner, contouring kits, eye shadow, bronzer, lipstick, lip gloss, blush, & highlighter | TRUE TO YOU What started with the first non toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we’re not here to define your look. We innovate to take you there | RIMMEL QUALITY Compare Rimmel quailty beauty products with brands like L'Oreal, Maybelline, Revlon, NYX, e.l.f., Almay, Prestige, Julep, Lush, Milani, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Elizabeth Mott, Sephora, and bareMinerals

16 hrs of high impact endless color | Transfer-proof & kiss-proof | Lips feel smooth and moisturized all day

16 hrs of high impact endless color | Transfer-proof & kiss-proof | Lips feel smooth and moisturized all day

16 hrs of high impact endless color | Transfer-proof & kiss-proof | Lips feel smooth and moisturized all day

16 hrs of high impact endless color | Transfer-proof & kiss-proof | Lips feel smooth and moisturized all day

Waterproof | Up to 10Hr wear | Sun kissed bronzed finish

Up to 5 hours of wear | Evens skin tone | Available in three shades

Stay Matte feels lightweight | Glides on smoothly to provide even, natural-looking, long-wearing coverage that effectively conceals imperfections while revealing your natural flawless matte perfection | Because it is free of fragrance, oils and parabens and because it won't clog pores, it's great for all skin types

LIVE THE LONDON LOOK: Rimmel London Maxi Blush Third Base Powder gives cheeks a burst of color and a captivating glow | BEAUTY IN COMFORT: A lightweight formula that feels comfortable to wear | BLEND YOUR LOOK: Made with highly pigmented micro-fine powders for easy blending and buildable results | EASY TO USE: Just apply with powder brush over foundation or on bare skin | FOR ALL OCCASIONS: The perfect look for the office, parties, and everything in between

Natural looking | For a healthy tanned look all year long | Available in three shades

Kiss Proof | Transfer Proof | Lips feel smooth and moisturized all day long

Kiss proof | Transfer proof | Lips feel smooth and moisturized all day long

Bold, wide-eyed false lash look | Exclusive hour-glass brush shaped to the lash line to plump lashes, fanning them up and out for bold, wide-eyed volume | Coats lashes individually for a big, false lash look in one simple stroke No clumps | Waterproof mascara

Ultra smooth and creamy formula that glides on easily | Waterproof, smudge-proof, sweat-proof, heat-proof, humidity-proof | Safe for sensitive eyes

STAY MATTE, STOP SHINE This liquid mousse blends flawlessly to even out skin tone and stop shine for hours. With a natural-looking yet photo-ready finish, your face will look practically poreless and baby soft all day long. Prepare for matte perfection. | OIL FREE LIGHTWEIGHT FORMULA Silky smooth formula leaves a perfectly matte, baby-soft powder finish. Lightweight texture won't feel heavy or greasy and minimizes the appearance of pores. This long-lasting fluid formula conceals imperfections for hours. | BE YOU Rimmel Natural Bronzer is available in three shades to complement any skin tone. Try with our full line of Rimmel products, including foundation, concealer, eyeliner, contouring kits, eye shadow, mascara, lipstick, lip gloss, blush, & highlighter. | TRUE TO YOU What started with the first non-toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we’re not here to define your look. We innovate to take you there | RIMMEL QUALITY Compare Rimmel quality beauty products with brands like L'Oreal, Maybelline, Revlon, NYX, e.l.f., Almay, Prestige, Julep, Lush, Milani, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Elizabeth Mott, Sephora, and bareMinerals.

STAY MATTE, STOP SHINE This liquid mousse blends flawlessly to even out skin tone and stop shine for hours. With a natural-looking yet photo-ready finish, your face will look practically poreless and baby soft all day long. Prepare for matte perfection. | OIL FREE LIGHTWEIGHT FORMULA Silky smooth formula leaves a perfectly matte, baby-soft powder finish. Lightweight texture won't feel heavy or greasy and minimizes the appearance of pores. This long-lasting fluid formula conceals imperfections for hours. | BE YOU Rimmel Natural Bronzer is available in three shades to complement any skin tone. Try with our full line of Rimmel products, including foundation, concealer, eyeliner, contouring kits, eye shadow, mascara, lipstick, lip gloss, blush, & highlighter. | TRUE TO YOU What started with the first non-toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we’re not here to define your look. We innovate to take you there | RIMMEL QUALITY Compare Rimmel quality beauty products with brands like L'Oreal, Maybelline, Revlon, NYX, e.l.f., Almay, Prestige, Julep, Lush, Milani, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Elizabeth Mott, Sephora, and bareMinerals.

Silky smooth formula leaves a perfectly matte, baby-soft finish. | Feather-Light | Blend flawlessly for natural-looking skin | Perfectly matte | Unbelievably comfortable, lightweight texture

Feather-light, liquid mousse blends flawlessly for natural-looking, all day shine control | Silky smooth formula leaves a perfectly matte, baby-soft finish | Lightweight texture won't feel heavy or greasy | Minimizes the appearance of pores | Oil Free

Feather-light, liquid mousse blends flawlessly for natural-looking, all day shine control | Silky smooth formula leaves a perfectly matte, baby-soft finish | Lightweight texture won't feel heavy or greasy

Silky smooth formula leaves a perfectly matte, baby-soft finish. | Feather-Light | Blend flawlessly for natural-looking skin | Perfectly matte | Unbelievably comfortable, lightweight texture | Skin type: Oily

Feather-light, liquid mousse blends flawlessly for natural-looking, all day shine control | Silky smooth formula leaves a perfectly matte, baby-soft finish | Lightweight texture won't feel heavy or greasy

Feather-light, liquid mousse blends flawlessly for natural-looking, all day shine control | Silky smooth formula leaves a perfectly matte, baby-soft finish | Lightweight texture won't feel heavy or greasy | Minimizes the appearance of pores | Oil Free

Full coverage, mattifying foundation | Minimizes the appearance of pores | Airy mousse texture | The package dimension of the product is 2.1"L x 2.4"W x 4.9"H

Full coverage, mattifying foundation | Minimizes the appearance of pores | Airy mousse texture | The package dimension of the product is 2.1"L x 2.4"W x 4.9"H

Feather-light, liquid mousse blends flawlessly for natural-looking, all day shine control. Oil Free. | Silky smooth formula leaves a perfectly matte, baby-soft finish. | Lightweight texture won't feel heavy or greasy. | Minimizes the appearance of pores. | All day shine control

Full coverage, mattifying foundation | Minimizes the appearance of pores | Airy mousse texture | The package dimension of the product is 2.1"L x 2.4"W x 4.9"H

Full coverage, mattifying foundation | Minimizes the appearance of pores | Airy mousse texture | The package dimension of the product is 2.1"L x 2.4"W x 4.9"H

Volume: 30 ml (1 fl oz) | Skin perfecting | Ultra lightweight formula | Controls shine for up to 8 hours | Never feels greasy or heavy

Up to 5 hour natural shine control | Minimises the appearance of pores | With natural minerals | Dermatologically tested

Upto 5 hour natural shine control | Minimizes the appearance of pores | With natural minerals | Dermatologically tested

Up to 5 hour natural shine control | Dermatologically tested | Minimises the appearance of pores

Up to 5 hour natural shine control | Minimizes the appearance of pores | With natural minerals | Dermatologically tested

A no compromise all-in-one lipstick that is challenging the lipstick history | The perfect balance of high impact color, moisture, all day comfort and staying power | Slanted lipstick bullet for an effortless application

Feather-light, liquid mousse blends flawlessly for natural-looking, all day shine control | Volume: 30 ml (1 fl oz) | All day shine control