PURA DÒ Apple Cider Vinegar Shampoo is the best shampoo on the market thanks to our philosophy of only using the most wholesome botanical ingredients found on Earth. Our shampoo's clarifying & cleansing properties naturally helps remove buildup, residue, and dirt while infusing superior hydration to promote thicker, fuller hair. With 15 Key Active Ingredients like Castor Oil and Biotin, our shampoo will help you combat thinning hair and shedding at the source, whether it's due to follicle blockage, damage from overuse of hair products, or environmental toxins. Our Apple Cider Shampoo helps repair and replenish your hair with a potent blend of vitamins and nutrients to restore your hair back to its naturally soft, full, and luxurious state. We stick to a strict ¯ No List which means our Apple Cider Vinegar Shampoo is free from sulfates, parabens, silicones, and other harsh artificial scents & additives. Our Apple Cider Vinegar Shampoo is cruelty-free and gentle to use on even the most sensitive scalp and treated hair. All PURA DÒ products are produced and bottled in our environmentally conscious Southern California facilities.