Semi Permanent Conditioning Hair Dye: Purple the royal color for nothing! Punky Purple evokes mystery, magic, and intrigue to your look as it transforms and conditions your hair for a soft & silky brand new look with no commitments. Maintain brilliant purple shade even after several washes! | Non-Damaging & Conditions Hair: No need to add peroxide so this hair color is safe for all hair types. This will nourish strands, prevent breakage and over-drying, leaving hair frizz-free, silky soft, and healthy-looking. Go for fashionable hair color without hair damage! | Long-Lasting & Vibrant Hair Color: With color-enhancing Keratin Complex for a more lasting intense, vivid color. It fades in up to 25 shampoos, so you can try trendy colors and transform your style. Mix and match to multi-tonal hair, ombre, or holographic hues! | Easy To Use & Apply Hair Tint: Hair color made easy with Punky! Just apply the color evenly from hair roots to ends with a tinting brush, comb through and leave on approximately 15-30 minutes and then rinse out. Easy peasy! No need for expensive hair salon visits! | Trusted By Pros For Ultimate Hair Care: A leader in the hair color industry! Punky Colour continually works to bring you the brightest, boldest, most amped-up products and excellent customer service. Achieve head-turning looks using Punky Colour products and expert techniques!