OUAI LEAVE-IN CONDITIONER. A powerful, multi-tasking mist for every occasion. It protects hair from heat/UV damage, smooths split ends and frizz, detangles and conditions every strand. A few sprays will leave your hair with gorgeous shine. | YOUR HAIR’S HOLY GRAIL. Amino acid blend, tamarind seed extract and vitamin E protect and smooth hair like you’ve never seen before. Mist lightly through damp hair before styling to protect and get your desired look. | OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI. | INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.

OUAI SCALP & BODY SCRUB. A rose-scented scrub that gently exfoliates and removes product buildup on the scalp and skin. It then moisturizes and nourishes, leaving you feeling soft and smooth. | THE PERFECT TWO-FOR-ONE. Sugar, a probiotic blend and coconut oil increase microcirculation and gently exfoliate. Massage in circular motions and then rinse. Your scalp and skin will be left feeling clean and smooth. | OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI. | INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.

OUAI WAVE SPRAY. Get beach waves without stepping foot in the ocean. The Wave Spray gives hair the perfect amount of texture, body and shine for that effortlessly chic undone look. | GREAT FOR ALL HAIR TYPES. Created with rice protein instead of sea salt, the Wave Spray is safe for all hair types, even if color- or keratin-treated. Lightly mist on damp or dry hair about ten inches from your head t

Too Busy To Be Frizzy - Your hair has better things to do than be frizzy. Anti Frizz Cre is here to give you immediate frizz control & keep it a-OUAI for up to 72 hours. To top it off, it moisturizes & hydrates hair while helping to reduce & repair split ends. Get ready to frizz-free up your schedule. | Frizz Fighting Formula - Formulated with Upcycled Jackfruit, Beetroot Extract & plant based polymer for long-lasting frizz control & intense thermal protection up to 450¯232î Infused with our North Bondi scent, a nuanced blend of rich florals and sheer white musk. Great for all hair types. | One Pump & You're On Your OUAI - Start with freshly cleansed, wet hair. Rub one pump of Anti Frizz into your palms, ensuring even distribution and easier application. Apply to the ends of your hair where it's usually drier and prone to frizz. Gently work your OUAI through the ends and up towards the mid-lengths and roots, then focus on areas where frizz is more prominent, such as the crown or around the face. | Fit Your Schedule - Add a styling cream of your choice and let your hair air dry or heat style. Use Anti-Frizz Cre in between wash days for frizz-free touch-ups and lasting hydration. | Made For Effortless Routines - All OUAI hair care products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.

Too Busy To Be Frizzy - Your hair has better things to do than be frizzy. Anti Frizz Cre is here to give you immediate frizz control & keep it a-OUAI for up to 72 hours. To top it off, it moisturizes & hydrates hair while helping to reduce & repair split ends. Get ready to frizz-free up your schedule. | Frizz Fighting Formula - Formulated with Upcycled Jackfruit, Beetroot Extract & plant based polymer for long-lasting frizz control & intense thermal protection up to 450¯232î Infused with our North Bondi scent, a nuanced blend of rich florals and sheer white musk. Great for all hair types. | One Pump & You're On Your OUAI - Start with freshly cleansed, wet hair. Rub one pump of Anti Frizz into your palms, ensuring even distribution and easier application. Apply to the ends of your hair where it's usually drier and prone to frizz. Gently work your OUAI through the ends and up towards the mid-lengths and roots, then focus on areas where frizz is more prominent, such as the crown or around the face. | Fit Your Schedule - Add a styling cream of your choice and let your hair air dry or heat style. Use Anti-Frizz Cre in between wash days for frizz-free touch-ups and lasting hydration. | Made For Effortless Routines - All OUAI hair care products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.

Hydrating and Luxurious Body Wash - Instantly upgrade your body care with this gentle vegan body wash that cleanses while hydrating and soothing the skin. The rich, sudsy lather and floral scents of magnolia, citrus and lavender will turn any shower into an at-home spa. | Would You Lather? - This hydrating body wash is formulated with powerful ingredients like rosehip oil, full of antioxidants and vitamins, to moisturize and brighten the skin. We also add Jojoba oil for an even deeper hydration that won't clog pores or leave a greasy residue. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI products including this moisturizing body wash are carefully crafted to enhance your body care experience. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury body skin care products and hair care at affordable prices that are user-friendly - no glam squad needed.

Hydrating and Luxurious Body Wash - Instantly upgrade your body care with this gentle vegan body wash that cleanses while hydrating and soothing the skin. The rich, sudsy lather and floral scents of magnolia, citrus and lavender will turn any shower into an at-home spa. | Would You Lather? - This hydrating body wash is formulated with powerful ingredients like rosehip oil, full of antioxidants and vitamins, to moisturize and brighten the skin. We also add Jojoba oil for an even deeper hydration that won't clog pores or leave a greasy residue. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI products including this moisturizing body wash are carefully crafted to enhance your body care experience. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury body skin care products and hair care at affordable prices that are user-friendly - no glam squad needed.

Hydrating and Luxurious Body Wash - Instantly upgrade your body care with this gentle vegan body wash that cleanses while hydrating and soothing the skin. The rich, sudsy lather and floral scents of magnolia, citrus and lavender will turn any shower into an at-home spa. | Would You Lather? - This hydrating body wash is formulated with powerful ingredients like rosehip oil, full of antioxidants and vitamins, to moisturize and brighten the skin. We also add Jojoba oil for an even deeper hydration that won't clog pores or leave a greasy residue. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI products including this moisturizing body wash are carefully crafted to enhance your body care experience. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury body skin care products and hair care at affordable prices that are user-friendly - no glam squad needed.

Hydrating and Luxurious Body Wash - Instantly upgrade your body care with this gentle vegan body wash that cleanses while hydrating and soothing the skin. The rich, sudsy lather and floral scents of bergamot, lychee, white musk, and champagne will turn any shower into an at-home spa. | Would You Lather? - This hydrating body wash is formulated with powerful ingredients like rosehip oil, full of antioxidants and vitamins, to moisturize and brighten the skin. We also add Jojoba oil for an even deeper hydration that won't clog pores or leave a greasy residue. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI products including this moisturizing body wash are carefully crafted to enhance your body care experience. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury body skin care products and hair care at affordable prices that are user-friendly - no glam squad needed.

Hydrating and Luxurious Body Wash - Instantly upgrade your body care with this gentle vegan body wash that cleanses while hydrating and soothing the skin. The rich, sudsy lather and floral scents of Dragonfruit, Orange Blossom, Tuberose and Baltic Amber will turn any shower into an at-home spa. | Would You Lather? - This hydrating body wash is formulated with powerful ingredients like rosehip oil, full of antioxidants and vitamins, to moisturize and brighten the skin. We also add Jojoba oil for an even deeper hydration that won't clog pores or leave a greasy residue. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI products including this moisturizing body wash are carefully crafted to enhance your body care experience. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury body skin care products and hair care at affordable prices that are user-friendly - no glam squad needed.

Moisturizing Cream for Dry Skin - Skin getting thirsty? There's no better way to hydrate than with the Body Cre. The luxurious whipped body moisturizer is quick-absorbing and long-lasting. It'll leave you with renewed skin and a subtle glow. | Welcome to Hydration Heaven - Unlike other body moisturizers, we use Cupua`butter which gives our body cream a unique whipped texture. Olive-derived Squalane is added to soothe skin and eliminate dryness while coconut oil softens and conditions the skin for a radiant finish. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI body care products including this moisturizer for dry skin are carefully crafted to nourish your skin and hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury products at affordable prices that are user-friendly - no glam squad needed. Massage this skin moisturizer cream all over while your skin is still damp. It goes on buttery thick and quickly absorbs, leaving you feeling velvety smooth.

Moisturizing Cream for Dry Skin - Skin getting thirsty? There's no better way to hydrate than with the Body Cre. The luxurious whipped body moisturizer is quick-absorbing and long-lasting. It'll leave you with renewed skin and a subtle glow. | Welcome to Hydration Heaven - Unlike other body moisturizers, we use Cupua`butter which gives our body cream a unique whipped texture. Olive-derived Squalane is added to soothe skin and eliminate dryness while coconut oil softens and conditions the skin for a radiant finish. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI body care products including this moisturizer for dry skin are carefully crafted to nourish your skin and hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury products at affordable prices that are user-friendly - no glam squad needed. Massage this skin moisturizer cream all over while your skin is still damp. It goes on buttery thick and quickly absorbs, leaving you feeling velvety smooth.

Moisturizing Cream for Dry Skin - Skin getting thirsty? There's no better way to hydrate than with the Body Cre. The luxurious whipped body moisturizer is quick-absorbing and long-lasting. It'll leave you with renewed skin and a subtle glow. | Welcome to Hydration Heaven - Unlike other body moisturizers, we use Cupua`butter which gives our body cream a unique whipped texture. Olive-derived Squalane is added to soothe skin and eliminate dryness while coconut oil softens and conditions the skin for a radiant finish. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI body care products including this moisturizer for dry skin are carefully crafted to nourish your skin and hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury products at affordable prices that are user-friendly - no glam squad needed. Massage this skin moisturizer cream all over while your skin is still damp. It goes on buttery thick and quickly absorbs, leaving you feeling velvety smooth.

Dreamed Up By You, Made by OUAI - After working with 150 community members over one full year of testing, we created a do-it-all curly hair cream for all curl types-from curly to coily and fine to thick. OUAI Curl Cre style cream defines curls, delivers frizz control, and adds shine. | This Is What Cremes Are Made Of - This hair styling cream is carefully formulated with linseed and chia oil work to form and shape curls, control frizz and help protect hair from humidity while Coconut oil helps to seal damaged cuticles and hydrates. Then we add babassu oil for hair to condition, soften, and enhance shine. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this curl defining cream are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Use this curling cream on wet or dry hair in any routine, from twist-outs to wash-n-go's, for soft and defined curls. Unlike other hair curl cream, there's no residue, sticky fingers or crunchy curls.

OUAI DETOX SHAMPOO. Move over juice cleanse, it's time for a hair cleanse. Get rid of product and hard water buildup, dirt and oil with this 1-2x a week clarifying treatment. Here's your fresh start, see you next week. | YOUR HAIR'S HOLY GRAIL. This concentrated shampoo with apple cider vinegar gets you back on good terms with overworked tresses. Wet hair, lather up and rinse clean. Follow up with any OUAI conditioner to soften your squeaky clean strands. | OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI. | INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly - no glam squad needed.

OUAI DETOX SHAMPOO REFILL POUCH. Move over juice cleanse, it's time for a hair cleanse. Get rid of product and hard water buildup, dirt and oil with this 1-2x a week clarifying treatment. Here's your fresh start, see you next week. | YOUR HAIR'S HOLY GRAIL. This concentrated shampoo with apple cider vinegar gets you back on good terms with overworked tresses. Wet hair, lather up and rinse clean. Follow up with any OUAI conditioner to soften your squeaky clean strands. | OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI. | INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly - no glam squad needed.

Apple Cider Vinegar Shampoo for Itchy Scalp and Product Build Up - Finally, a Detox that doesn suck. Get rid of product and hard water buildup, dirt and oil with this 1-2x week clarifying shampoo. Here's your fresh start, see you next week. | Time to Detox - This cleansing shampoo uses chelating agents to help remove heavy metals, minerals, and chlorine found in hard water, which can cause color fading to the hair while apple cider vinegar exfoliates, removing flakes and build-up to restore volume, bounce, and shine. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Wet your hair, lather up with ACV shampoo and rinse clean. Follow with any OUAI conditioner to soften your squeaky clean strands.

Volumizing Fine Hair Conditioner - When volume is only a button on your phone, we've got the volumizing conditioner for your hair type so you can say Rm fine!nd mean it. | Get Volume So Loud The Neighbors Might Complain - Nourishing volume conditioner with keratin, biotin, and chia seed oil gives fine hair life! Biotin, known as Vitamin B7, strengthens and reinforces hair health by delivering essential nutrients you won't find in other fine hair products. Hydrolyzed keratin reduces frizz and flyaways. Chia seed oil acts as a hair thickening agent and aids in achieving a fuller, more voluminous look. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products like this moisturizing conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. After Fine Shampoo, apply a quarter-size amount of our hydrating conditioner to hair, focusing on mid-shaft and ends.

Volumizing Fine Hair Conditioner - When volume is only a button on your phone, we've got the volumizing conditioner for your hair type so you can say Rm fine!nd mean it. | Get Volume So Loud The Neighbors Might Complain - Nourishing volume conditioner with keratin, biotin, and chia seed oil gives fine hair life! Biotin, known as Vitamin B7, strengthens and reinforces hair health by delivering essential nutrients you won't find in other fine hair products. Hydrolyzed keratin reduces frizz and flyaways. Chia seed oil acts as a hair thickening agent and aids in achieving a fuller, more voluminous look. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products like this moisturizing conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. After Fine Shampoo, apply a quarter-size amount of our hydrating conditioner to hair, focusing on mid-shaft and ends.

OUAI FINE SHAMPOO. Tired of saying "I'm fine"? Us too. This shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It's the 'pick me up' your hair has been waiting for. | GET THE BODY YOU'VE ALWAYS WANTED. Strengthening keratin, nourishing biotin and moisturizing chia seed turn the volume up on fine hair. Wet hair, lather up and rinse clean. Follow up with OUAI Fine Conditioner for healthy, luscious hair. | OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly - no glam squad needed.

OUAI Fine Shampoo. Tired of saying "I'm fine"? Us too. This shampoo gently cleanses strands, adds weightless body, and reduces frizz. Strengthening keratin, nourishing biotin, and moisturizing chia seed turn the volume up on fine hair for a fuller, more voluminous look. It's the 'pick me up' your hair has been waiting for. | OUAI Fine Conditioner. Fine hair's best friend. This nourishing conditioner formulated for fine hair types uses keratin, biotin, and chia seed oil to hydrate, strengthen, and boost volume without weighing hair down. So you can spend less time photoshopping your hair and more time living a "full life." | OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly - no glam squad needed.

OUAI Fine Shampoo. Tired of saying “I’m fine”? Us too. This shampoo gently cleanses strands, adds weightless body, and reduces frizz. Strengthening keratin, nourishing biotin, and moisturizing chia seed turn the volume up on fine hair for a fuller, more voluminous look. It’s the ‘pick me up’ your hair has been waiting for. | OUAI Fine Conditioner- Fine hair’s best friend. This nourishing conditioner formulated for fine hair types uses keratin, biotin, and chia seed oil to hydrate, strengthen, and boost volume without weighing hair down. So you can spend less time photoshopping your hair and more time living a “full life.” | OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections. | Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.

Long Lasting Volume Shampoo - Be fine with being fine. This color safe shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It's the 'pick me up' your hair has been waiting for. | Get The Body You've Always Wanted - Turn your hair volume all the OUAI up with this thickening shampoo that delivers a fuller, more voluminous look. Biotin, hydrolyzed keratin and chia seed oil deliver essential nutrients that help to strengthen, reduce frizz, tame flyaways and add weightless body that lasts. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Lather a quarter-size amount of our moisturizing shampoo and work into anywhere hair touches the scalp. After rinsing follow up with the OUAI Fine Hair Conditioner for healthy, luscious strands.

Rich and Restorative Hair Masque - This rich and effective mask acts like a deep conditioner that will leave your hair feeling smoother, softer and stronger from the first use. It heals split ends and makes strands more resistant to future damage. | Bring Your Hair Back to Life - Formulated with shea butter which helps to hydrate, soften, and condition dry processed hair and hydrolyzed keratin to prevent breakage and reduce frizz. We also add panthenol to our hair masks to restore shine and improve overall strength. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Formulas That Get The Job Done - All OUAI products including this hair mask for damaged hair are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | For Real Life, For Real People - OUAI offers luxury products like this hair masque at affordable prices that are user-friendly - no glam squad needed. After applying this moisturizing hair mask to damp hair, chill out for 5 minutes, then rinse with cool water to lock in moisture and shine.

OUAI HAIR OIL. A powerful, multi-tasking oil for every occasion. It protects hair from color fading and heat/UV damage, smooths split ends and frizz, and adds next-level shine. For that high-gloss sleek look, use the OUAI Hair Oil. Protects hair from heat damage up to 450°F / 232°C. | YOUR HAIR'S HOLY GRAIL. African galanga, ama, and Asian borage oils protect and smooth hair like you've never seen before. Work 1-3 drops through wet hair, add to dry hair after a blowout or leave on overnight as an intense hydrating mask. | OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections. | INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user-friendly - no glam squad needed.

OUAI Hair Oil - A powerful, multitasking oil for every occasion. It protects from color fading and heat/UV damage, smooths split ends and frizz, and adds next-level hair gloss. Protects from heat damage up to 450 / 232î | Your Fast Fix for Healthy Hair - Get your fix for frizz, breakage & heat protection. Formulated with Ama oil which keeps hair strong and protected against humidity and Baobab seed oil to help hydrate for a healthy, shiny finish. Unlike other hair heat protectant products, we add galangal root extract to protect fibers from color fading due to UV exposure. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this anti-frizz hair serum are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Work 1-3 drops of this hair oils magic formula through wet hair, add to dry hair after a blowout, or leave on overnight as an intense hydrating mask.

Leave In Conditioner for All Hair Types - A multitasking deep conditioner mist for every occasion. It protects hair from heat/UV damage, smooths split ends and frizz and detangles and conditions every strand. A few sprays will keep your hair from acting knotty. | Feeling Knotty? - Unlike other anti-frizz hair products, our leave in conditioner spray uses a powerful amino acid blend, tamarind seed extract and vitamin E to protect and smooth hair like you've never seen before. Amino acids help to strengthen hair and prevent breakage. Tamarind seed extract, for weightless hair hydration. Panthenol and Vitamin E Condition act as a natural hair detangler. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this multitasking hair conditioner and detangler spray are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our hair styling products and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Mist the leave in hair conditioner lightly through damp hair before styling to protect and get your desired look.

Conditioner for Hair Repair -Stuck in the middle? Wash your OUAI to a happy medium with this nourishing conditioner makes your medium hair type easier to manage. Nourishing ingredients help strengthen, smooth, hydrate and repair damaged strands. | Hydrating That's Justtt Right - Made with Babassu oil that adds weightless hydration to dry hair and scalp and Coconut oil to strengthen strands by sealing split ends to reduce breakage. Hydrolyzed keratin tames frizzy hair and controls flyaways while Kumquat fruit extract leaves hair with a shiny finish. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this moisturizing conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Apply this keratin conditioner on wet hair from midshaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Medium Shampoo for the hair you deserve.

Conditioner for Hair Repair -Stuck in the middle? Wash your OUAI to a happy medium with this nourishing conditioner makes your medium hair type easier to manage. Nourishing ingredients help strengthen, smooth, hydrate and repair damaged strands. | Hydrating That's Justtt Right - Made with Babassu oil that adds weightless hydration to dry hair and scalp and Coconut oil to strengthen strands by sealing split ends to reduce breakage. Hydrolyzed keratin tames frizzy hair and controls flyaways while Kumquat fruit extract leaves hair with a shiny finish. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this moisturizing conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Apply this keratin conditioner on wet hair from midshaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Medium Shampoo for the hair you deserve.

Wash Your OUAI To A Happy Medium - If your hair type is stuck in the middle, this sulfate-free shampoo will nourish, strengthen and add shine to medium strands. | Does Your Hair Feel Like The Middle Child? - Hydrate, nourish and strengthen your hair with this reparative shampoo. Formulated with Babassu oil to add weightless hydration to your hair and scalp and Coconut oil to strengthen hair by sealing split ends to reduce breakage. Anti-frizz hydrolyzed keratin is added to reduce flyaways while Kumquat fruit extract leaves hair with a shiny finish. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this moisturizing shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Wet hair, lather up with our hydrating shampoo and rinse clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair.

OUAI Medium Shampoo. Need a glow up? This hydrating shampoo cleanses, strengthens, and adds shine to hair that's neither fine nor thick, but right in the middle. Made with babassu and coconut oils to nourish, keratin to strengthen, and kumquat extract for extra shine, it leaves hair silky and healthy, so you can update that profile pic. | OUAI Medium Conditioner. Feeling out of control? This hydrating conditioner makes hair (and life) easier to manage. Nourishing ingredients like keratin, plus babassu and coconut oils, help reduce breakage, calm frizz, and provide weightless hydration for hair that never dries the same way twice. | OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly - no glam squad needed.

Wash Your OUAI To A Happy Medium - If your hair type is stuck in the middle, this sulfate-free shampoo will nourish, strengthen and add shine to medium strands. | Does Your Hair Feel Like The Middle Child? - Hydrate, nourish and strengthen your hair with this reparative shampoo. Formulated with Babassu oil to add weightless hydration to your hair and scalp and Coconut oil to strengthen hair by sealing split ends to reduce breakage. Anti-frizz hydrolyzed keratin is added to reduce flyaways while Kumquat fruit extract leaves hair with a shiny finish. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this moisturizing shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Wet hair, lather up with our hydrating shampoo and rinse clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair.

The Ultimate Moisturizer for Thick Hair - Want to get rich quick? This moisture-rich hair repair conditioner fights frizz and nourishes thick, dry hair for soft and smooth strands you'll want to flaunt straight out of the shower. Now just make sure you get a prenup. | Conditioner So Rich You'll Need A Prenup - Formulated with Marshmallow root to detangle and prevent strands from coiling around themselves and Shea butter as a natural softener that delivers deep hydration and keeps moisture locked in. Hydrolyzed keratin is added to reduce frizz and flyaways while Avocado oil coats hair to prevent breakage and strengthen strands. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | For Real Life, For Real People - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Apply on wet hair from midshaft to ends and comb through with fingers, then rinse clean. Pair this hydrating conditioner with OUAI Thick Shampoo for the hair you deserve.

The Hair Repair You've Been Searching For - A rich and effective hair mask that will leave you feeling smoother, softer and stronger after just one treatment. This damaged hair treatment heals split ends and makes hair more resistant to future damage. | Like A Virgin Hair - Whether you've got straight, wavy, curly or coiled hair, this hydrating hair mask repairs it all. Ilipe and shea butters help to condition dry hair while a blend of almond, olive, and macadamia oils soften, smooth and add hair shine. Hydrolyzed keratin is added to help prevent breakage and tame flyaways like no other anti-frizz hair products will. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including this hair mask for damaged hair are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly - no glam squad needed. Squeeze out excess water from freshly cleansed hair. Apply a quarter-size amount of the hair repair mask, starting from the ends and working to the roots. Chill out for 5 minutes, then rinse with cool water to lock in moisture and shine.

Rich, Moisturizing Shampoo - Been dreading this all week? This hair strengthening shampoo calms dry, thick hair while fighting frizz and smoothing every strand so you can look forward to wash day. | Moisture So Rich You'll Need a Prenup - This keratin shampoo fights frizz and tames flyaways with the help of marshmallow root to detangle and prevent hair from coiling. Shea butter delivers deep hydration while avocado oil coats your hair to prevent breakage. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including our thick hair shampoo and conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our anti-frizz hair products and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products like this sulfate-free shampoo at affordable prices that are user-friendly - no glam squad needed. Wet hair, lather up and rinse clean. Follow up with OUAI Thick Conditioner. Moisture all the OUAI up.

OUAI Thick Shampoo. Been dreading this all week? OUAI Thick Shampoo is a rich, moisturizing shampoo that intensely hydrates, strengthens, and detangles thick, dry hair while smoothing frizz and flyaways. Made with keratin, marshmallow root, shea butter, and avocado oil to cleanse without stripping, leaving hair with a smooth, healthy finish. | OUAI Thick Conditioner. Want to get rich quick? This moisture-rich conditioner adds deep hydration and slip for a seamless detangle, leaving hair frizz-free, smooth, and OUAI more manageable. So you can cancel that blowout appointment. | OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. | For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly - no glam squad needed.

Rich, Moisturizing Shampoo - Been dreading this all week? This hair strengthening shampoo calms dry, thick hair while fighting frizz and smoothing every strand so you can look forward to wash day. | Moisture So Rich You'll Need a Prenup - This keratin shampoo fights frizz and tames flyaways with the help of marshmallow root to detangle and prevent hair from coiling. Shea butter delivers deep hydration while avocado oil coats your hair to prevent breakage. | OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. | Made For Effortless Routines - All OUAI hair care products including our thick hair shampoo and conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our anti-frizz hair products and leave the bad stuff out, without ever sacrificing quality. | Live Life Your OUAI - OUAI offers luxury hair products like this sulfate-free shampoo at affordable prices that are user-friendly - no glam squad needed. Wet hair, lather up and rinse clean. Follow up with OUAI Thick Conditioner. Moisture all the OUAI up.