GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.