From the Manufacturer$10,273 raised with 233 backers. Improve Precision & ResponseUsing mechanical advantage, LensShifter enhances focus and zoom precision by a factor of 3.5X. The result is more precise control, and smoother motion compared to turning the focus and zoom ring by hand. The color coordinated and easy to access handle will allow you to easily identify the focus vs zoom control, and respond quicker to changes in focus or zoom. Use with Prime and Zoom LensesLensShifter is available in 2 colors (red and blue) which are popular for adjustment features on professional camera gear. Photographers and videographers use LensShifter to fine-tune focus when using prime lenses. Precisely control both focus and zoom when using zoom lenses. Have you ever grabbed the zoom ring thinking you were focusing, or vice versa? The different colors allow you to easily identify and locate your focus and zoom controls. Balanced designUsing the included Balance Counterweight, you won't have to worry about the LensShifter handle moving when you release it or move the camera. Improved ErgonomicsTwisting your hand in awkward positions to adjust the focus and zoom and accidentally getting your fingers in the shot or in front of the flash will be a thing of the past. With LensShifter, the controls are moved to an easy to reach position. The ball at the top of the lever provides a comfortable grip. Adjustable to fit most lensesLensShifter is compatible with most DSLR, Micro 4/3, and other interchangeable camera lenses with a focus ring outer diameter between 56mm (2.20in) and 98mm (3.86in). Listening to the community to create the best Focus and Zoom Grip.We set out on a mission to make the best lever type focus and zoom grip for your lens. We listened to the feedback from our customers and the videography community. LensShifter is designed, prototyped and manufactured by Engineerable, a product design and manufacturing studio based in Atlanta, GA and led by Daniel Bauen. We specialize in innovations that enhance the functionality and versatility of products serving creative industries. We deliver simplicity, durability and quality in our products so you can stay focused on your art. Engineerable takes great pride in assembling products in the USA. About the StartupDescribe your product in 3 words.Focus, Zoom GripHow did you come up with the idea for this product?Looking to make a video for a product idea, we were introduced to Jake Snowden, a diy videographer and film student. After conversations with Jake about how expensive and specialized film and video equipment has become and brainstorming diy solutions for the industry, we began to narrow-in on an idea for a simple follow focus. FocusShifter was funded on Kickstarter, and aims to replace the traditional, and complex follow focus. Following the success of FocusShifter, we discovered that Photographers, as well as Videographers, liked the ergonomics and utility of FocusShifter for achieving precise control of manual focus and zoom, but did not need all the follow focus accessories. LensShifter is that solution.What makes your product special?LensShifter is unique in its secure attachment, simplicity and balanced design. The tension can be fine tuned, and it won’t slip or become loose. It’s the only lever style follow focus and zoom grip that has a perfectly balanced design, preventing any unwanted motion. It is fast and easy to set-up and attaches directly to your DSLR or mirrorless camera lens. There is no need for rails or other equipment. LensShifter is built for durability using high quality parts assembled in the USA.What has been the best part of your startup experience?Interacting with our customers has been, by far, the best part of our start-up experience. We have particularly enjoyed seeing the creative work of our customers and hearing stories from them about how our products have helped them with their projects. We’ve also enjoyed listening and sharing ideas abou