This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. Less breakage, more protection from heat styling; and hair has instant softness and shine | This decadently rich lather gently sloughs away debris without roughing up the hair cuticle | Apply to wet hair. Lather, then rinse thoroughly | Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.
Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static. | VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones. | GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great. | SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. | KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
Comes with (2) 6.7-Ounce bottles | Get the blowout of your dreams with New Joico Dream Blowout- our one-and-done blow-drying solution | Get the long-lasting blowout of your dreams - enviable hair that feels clean and nourished | Provides heat protection up to 450 DegreeF (232 DegreeC) | Reduces breakage by over 75%. Controls frizz and static
Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static. | VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones. | GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great. | SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. | KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
Shield your hair from damage with Joico Defy Damage Shield. Providing protection from damaging heat, UV rays, & environmental exposure. Making hair 4X more resistant to breakage during heat styling & combing breakage on damaged hair. Protect against color fade, & preserve hair color vibrancy. | MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair | KERATIN: Seeks out damage and repairs it by replacing lost proteins for stronger, healthier hair | ARGININE: Replenishes lost amino acids, found naturally in hair, building strength, elasticity & suppleness | ROSEHIP OIL: A powerhouse oil that is rich in essential healthy-hair vitamins, beta carotene and antioxidants. Helps replenish dry, damaged hair while making hair soft and shiny without weighing it down
Shield your hair from damage with Joico Defy Damage Shield. Providing protection from damaging heat, UV rays, & environmental exposure. Making hair 4X more resistant to breakage during heat styling & combing breakage on damaged hair. Protect against color fade, & preserve hair color vibrancy. | MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair | KERATIN: Seeks out damage and repairs it by replacing lost proteins for stronger, healthier hair | ARGININE: Replenishes lost amino acids, found naturally in hair, building strength, elasticity & suppleness | ROSEHIP OIL: A powerhouse oil that is rich in essential healthy-hair vitamins, beta carotene and antioxidants. Helps replenish dry, damaged hair while making hair soft and shiny without weighing it down