MAKING TOOTHBRUSHING FUN FOR KIDS - Our Jack N? Jill Toothpaste in Flavor Free makes toothbrushing ultra mild but still yum for kids. Young children have a tendency to swallow instead of spitting out, but you can rest assured as this toothpaste is safe if swallowed | SPECIALLY FORMULATED FOR YOUNG TEETH - Natural ingredients, such as Xylitol and Calendula, help to prevent cavities, soothe gums, and fight tooth decay all while keeping the toothpaste super delicious for your little one. Our toothpaste is Certified Cruelty-free, Vegan, Gluten-free, Fluoride Free, and SLS Free | WE HAVE OUR OWN KIDS TOO! - We know how hard it is to get young ones to brush - or allow parents to brush - which is why we want it to be a yummy and fun experience for them, as well as safe. Good toothpaste is hard to make, so we set out to make toothpaste without noxious chemicals | ALL NATURAL & SAFE - At Jack N' Jill, we believe that businesses have an obligation to the environment. That's why we have formulated all natural, hypoallergenic products with organic ingredients, and where possible, designed our packaging to be minimal, recyclable, and BPA Free | 100% SATISFACTION GUARANTEED - If for any reason you are not satisfied with your purchase, please contact us within 30 days of the date of purchase through your Amazon order and we will assist you with your issue