Safeguard your Health: Your mouth is the gatekeeper of your health and the entryway to your body. It’s filled to the brim with beneficial bacteria that support your teeth, gums, and even your immune system. The artificial chemicals, detergents, and foaming agents found in many toothpastes can actually wipe out crucial microbes—and without enough of these good guys, you’ve got issues. | Whiten your Teeth Gently: Activated coconut charcoal is nature’s best purifier, and adding it to your oral care routine is the ultimate way to polish and whiten your teeth to restore a beautiful, healthy smile with zero of the harsh bleaches and abrasive chemicals used in today's commercial tooth whitening products. This remarkable, pitch-black ingredient is derived from coconut shells and helps remove wine, coffee, tea, and tobacco stains gently. | Enjoy Strong Teeth and Healthy Gums: Formulated with the perfect combination of ingredients to support periodontal health at its core, this toothpaste includes activated charcoal to maintain your oral pH, as well as L. paracasei, organic coconut oil, and xylitol to support healthy mouth flora. In fact, research indicates that L. paracasei can help you maintain healthy teeth and gums by supporting the populations of probiotic bacteria and helping to control the number of Streptococcus mutans. | Freshen Breath at its Source: Did you know that the secret to freshening breath is repopulating your good bacteria, not killing the bad guys? It’s true. When your mouth is full of healthy bacteria, they can crowd out the bad breath-causing microbes to give you long-term fresh breath. The probiotics in this revolutionary toothpaste have been clinically studied to go head to head with one of the biggest producers of foul odors, P. gingivalis, so you can smile and converse with confidence. | Safe for the Whole Family: This great tasting formula is gentle and safe for your whole family to use. It’s sweetened only with refreshing spearmint and xylitol (zero sugar). Even better? Xylitol works against the undesired bacteria that settle onto your teeth and gums while leaving your good bacteria intact, supporting oral and overall health for your entire crew.