Creates a picture with a clear focus and soft gradation, and this effect is especially evident with a point light source | Colour reproduction is easy, and there is no need for exposure adjustment | Scatters the light and results in a soft focus

The graduated softener is available in mild(A) and strong(B) effects and in most popular sizes.

Absorbs Ultraviolet Light | 3-Layer HMC Multi-Coating | General Protective Filter | Low-Profile Aluminum Frame | High-Transparency Optical Glass

These are color conversion filters for the use of daylight type color films with artificial light source | 80A increases the color temperature from 3200K to 5500K for the use with 3200K lamps | Each Hoya filter is the result of research, know-how and complete precision facilities backed by full quality control

These are light balancing filters used to increase the color temperature slightly for a cooler (bluer) tone | Corrects the tendency toward reddish tones | These series filters are also used to prevent the reddish tones in early morning or late evening light for natural skin tones

NEW Antistatic coating repels dust | Scratch resistant - Hardened coating protects against everyday wear | Stain resistant - Protects against exposure to ink, markers etc. | Water repellent - Water beads up and wipes away easily | Fingerprints and smudges wipe away cleanly

Reduces the amount of light to the camera sensor by 3 f-stops without effecting colour balance | Enables slow shutter speeds to be used to record movement in subjects such as waterfalls, providing a silky smooth effect to flowing water | Decreases depth of field by allowing wider apertures to be used, helping to separate subjects from their background | Eliminates overly bright, washed-out images | Hard Coated' HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission

Reduces the light entering your camera lens by 6.2/3 stops | Permits wider apertures and slower shutter speeds to be used | ACCU-ND coating for truly neutral colour balance | Allows you to reduce depth of field for portraits | Low-profile aluminium ring avoids vignetting

Reduces the light entering your camera lens by 7.2/3 stops | Permits wider apertures and slower shutter speeds to be used | ACCU-ND coating for truly neutral colour balance | Allows you to reduce depth of field for portraits | Low-profile aluminium ring avoids vignetting

Reduces the light entering your camera lens by 6 stops | Permits wider apertures and slower shutter speeds to be used | ACCU-ND coating for truly neutral colour balance | Allows you to reduce depth of field for portraits | Low-profile aluminium ring avoids vignetting

UV (C) HMC Filter | Circular Polarizer Filter | Neutral Density (NDX8) 0.9 Filter | Filter Pouch

80B 52mm Hoya MC

Reduces excess blue from flash indoors or in daylight flash-fill. | Warms (balances) sea, sky and high altitude shots. | Adds healthy look to skin tones shot in open shade or overcast.

Add a dramatic cross flare | STAR-4 adds a dramatic four-cross flare to very bright areas | Ideal for photographs of ladies wearing jewelry or other objects with strong reflections | The HOYA 52MM Cross Screen Glass Filter features a surface etched with a fine grid pattern | Depending on the pattern, light sources and reflections create multi-beam stars | The effect resembles that created by mist in the air near a waterfall or immediately following a rain shower | For use with lenses threaded for 52MM accessories

reduces reflections from non-metallic surfaces, increases contrast and colour saturation | hoya professional-grade optical glass | 18 layers of super hmc multi-coating for high light-transmission and resistance to flare | stain resistant to protect against finger prints and smudges | water repellent - easy to keep clean | Mounting type: thread

Eliminates haze. | Serves as a lens protector. | Hardened optical glass. | 4 times the breaking strength. | 8 Layer Waterproof Multi-Coating.

Reduces the amount of light to the camera sensor by 9 f-stops without effecting colour balance | Can be used to achieve super slow shutter speeds in daylight to render moving subjects invisible | Enables slow shutter speeds to be used to record movement in subjects such as waterfalls, providing a silky smooth effect to flowing water | Decreases depth of field by allowing wider apertures to be used, helping to separate subjects from their background | Hard Coated' HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission

Darkens blue creating dramatic contrast between sky and clouds | Creates greater contrast between flowers and foliage | Used in scientific photography | Useful for copying blueprints | Not recommended for skin tones

Absorbs excess blue from sea, sky, and high altitude shots | Excellent lens protector on bright sunny days | Multi-coated for flare prevention

Effective filter for natural skin tones | Multi-coated for maximum flare prevention | Especially recommended for portraits with flash or photo bulbs

Newly developed High-Rate Transparency film | Passes more visible light through filter, yet filters the same amount of polarized light!! | As much as 25% more light, appx 1/3 stop more than regular polarizer | The HRT is a combination UV/Circular polarizing filter

Available in all popular sizes.

Designed exclusively for digital cameras | Protect lens surface from dirt, dust and other damages | Digital multi coated glass to enhance image quality and clarity | Minimize internal reflections mean a clearer image with greater contrast | Equipped with a straight knurling edge for non-slip, easy attachment and removal

Available in most popular sizes.

Hoya 52mm Sparkle 6x Multi-Coated Glass Filter - Hoya 1 Year Limited Warranty | Converts direct light sources topointed medium-sizedstars | Point bleed is minimized compared to regular star filter | Rotate filter to change direction of star points | Softens entire image in non-direct light conditions

Blocks both UV rays and IR rays to produce clearer and sharper pictures outdoors | Multi-coating greatly reduces lens flare and ghosting | Slim filter frame helps avoid vignetting on super wide angle lenses | Protects your lens surface from dust and scratches

52 mm diameter | Made in Japan | Multi-coated | Universal asset for all scenics | Darkens sky in contrast to clouds

Screws onto the end of any 52 mm filter size SLR lens | Gives the image a soft-focus effect due to its irregularly uneven surface | Particularly effective in portraiture and commercial photography | The Hoya 52mm Diffuser screws onto the end of any 52mm filter size SLR lens | The Diffuser lens the image a soft-focus effect, due to its irregularly uneven surface | Unlike Duto filters, which render images with the central area sharper than the borders, the Diffuser provides an overall soft-focus effect | Particularly effective in portraiture and commercial photography

NEW Antistatic coating repels dust | Scratch resistant - Hardened coating protects against everyday wear | Stain resistant - Protects against exposure to ink, markers etc. | Water repellent - Water beads up and wipes away easily | Fingerprints and smudges wipe away cleanly

NEW Antistatic coating repels dust | Scratch resistant - Hardened coating protects against everyday wear | Stain resistant - Protects against exposure to ink, markers etc. | Water repellent - Water beads up and wipes away easily | Fingerprints and smudges wipe away cleanly

Reduces the amount of light to the camera sensor by 3 f-stops without effecting colour balance | Enables slow shutter speeds to be used to record movement in subjects such as waterfalls, providing a silky smooth effect to flowing water | Decreases depth of field by allowing wider apertures to be used, helping to separate subjects from their background | Eliminates overly bright, washed-out images | Hard Coated' HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission

Reduces the light entering your camera lens by 6.2/3 stops | Permits wider apertures and slower shutter speeds to be used | ACCU-ND coating for truly neutral colour balance | Allows you to reduce depth of field for portraits | Low-profile aluminium ring avoids vignetting

Reduces the light entering your camera lens by 10 stops | Permits wider apertures and slower shutter speeds to be used | ACCU-ND coating for truly neutral colour balance | Allows you to reduce depth of field for portraits | Low-profile aluminium ring avoids vignetting

Reduces the light entering your camera lens by 4 stops | Permits wider apertures and slower shutter speeds to be used | ACCU-ND coating for truly neutral colour balance | Allows you to reduce depth of field for portraits | Low-profile aluminium ring avoids vignetting

Reduces the light entering your camera lens by 7.2/3 stops | Permits wider apertures and slower shutter speeds to be used | ACCU-ND coating for truly neutral colour balance | Allows you to reduce depth of field for portraits | Low-profile aluminium ring avoids vignetting

Reduces the light entering your camera lens by 5 stops | Permits wider apertures and slower shutter speeds to be used | ACCU-ND coating for truly neutral colour balance | Allows you to reduce depth of field for portraits | Low-profile aluminium ring avoids vignetting

UV (C) HMC Filter | Circular Polarizer Filter | Neutral Density (NDX8) 0.9 Filter | Filter Pouch

Returns skintones to natural when shot in early morning or late afternoon light. | Used for 'cool' mood.

The FL-D filter helps to correct for the greenish tone that may result when shooting daylight film under flourescent light. | For use with lenses threaded for 55MM accessories