Transforms your face into a flawless, smooth canvas, ready for makeup application that lasts all day. | Formula infused with grape, Vitamins A, C and E to help boost complexion and hydrate your skin. | Blend evenly on face and allow to dry before applying makeup. | Perfect for all skin types. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

SHAPE, DEFINE, FILL Our instant lift eyebrow pencil shapes, defines, and fills in brows for a natural, polished look. Make your brows appear thicker, fuller and more detailed with this dual-sided pencil and brush. Perfect for use with stencils. | LONG LASTING STYLE Achieve precise lines and perfectly contoured brows that last for hours with this amazing eyebrow pencil/brush combo. | HOW TO USE Utilize the spool brush to comb eyebrows into desired shape, then use the liner to fill in brows with fine, small strokes. | AT e.l.f. COSMETICS, we believe that beauty comes from within all of us, and our products are designed to let your inner beauty shine through. We offer luxurious cosmetics made with quality ingredients that are perfect for women of any age. | CRUELTY FREE AND VEGAN Our cosmetics are PETA certified cruelty free and vegan, so you can feel good about using our products.

GENTLE EXFOLIATION: This Lip Exfoliator treats and smooths lips for a conditioned and revitalized feel. This conditioning formula gently exfoliates lips to remove dry, chapped skin. | HOW TO USE: Gently rub the lip exfoliator over your lips in small, circular motions. Wipe gently with a cotton pad and follow up with a nourishing lip balm. | 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone. | BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Formulated with vitamin e to moisturize lips, providing maximum colour and brilliant shine | Perfect for wearing alone or layered over lipstick for a bold lip statement | Slim and lightweight design, convenient to use and carry | Available in 8 shades | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Formulated with vitamin E to moisturize lips, providing maximum colour and brilliant shine | Perfect for wearing alone or layered over lipstick for a bold lip statement | Slim and lightweight design, convenient to use and carry | Available in 8 shades | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Formulated with vitamin E to moisturize lips, providing maximum colour and brilliant shine | Perfect for wearing alone or layered over lipstick for a bold lip statement | Slim and lightweight design, convenient to use and carry | Available in 8 shades | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Helps plump, nourish and hydrate the lips. | Invigorating high-shine formula provides a soothing sensation while it volumizes. | Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips. | Natural shades of shimmering color add a pop to your look that perfect for work days and a night out. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

Helps plump, nourish and hydrate the lips. | Invigorating high-shine formula provides a soothing sensation while it volumizes. | Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips. | Natural shades of shimmering color add a pop to your look that perfect for work days and a night out. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, triclocarban.

PRIMER FOR RADIANT COMPLEXION: The e.l.f. best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application. | THE ULTIMATE MAKEUP GRIP: Luminous Putty Primer grips makeup for long-lasting wear. | PLUMPS & HYDRATES SKIN: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin. | HOW TO USE: Moisturize skin before applying a thin, even amount of face primer prior to makeup application. Allow to set for 30 seconds before applying foundation. Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Designed to hold your face and eye makeup in place all day with a matte finish. | Revitalize makeup colour with just a few sprays. | Formula contains aloe, green tea, cucumber and vitamins A, C and E to soothe and hydrate the skin. | Spray on your brush or sponge prior to makeup application. | All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Waterproof liner: this liner is creamy and ultra-pigmented, and has ultimate staying power. Use this retractable pencil on your lash line, waterline, or all Over the lid for intense eyes that stay that way all day. | How to wear: apply along the lash line and waterline for defined eyes. Smudge for a smoky look or allow 30 seconds to set for a budge-proof finish. For an enhanced smoky effect, apply a deep shade of powder shadow at lash lines, blending outward. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Reduces shine and mattifies skin | Create a soft focus effect on the skin | Fills in fine lines and minimizes imperfections | Leaves skin soft with a smooth finish | 100% vegan and cruelty-free.

Perfect pigment: this long-wearing Matte blush is infused with lock-on primer powder to ensure a full day of perfectly-placed blush. This blush is Easy to blend, pigmented for ease of application, and grips your cheeks' Contours like a second skin. | How to wear: lightly dab a fluffy brush into the pan, then sweep across the cheeks for blush that lasts all day. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Sun-kissed: this long-wearing Matte bronzer is infused with lock-on primer powder to ensure a full day of bronzed, sun-kissed glow. This bronzer is smooth and easy to apply, and adheres well to the skin for long-lasting wear. | How to wear: dab a large, fluffy brush into the pan, and gently buff onto the cheeks, forehead, and anywhere else you want a kiss of bronze. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Shapes and defines brows. | Ergonomically designed for easy and accurate tweezing. | Professional quality stainless steel construction provides a strong grip that will easily remove any unwanted hairs. | To help open pores for easier hair removal, tweeze in the direction of hair growth after a warm shower. When finished, apply cold water to help close pores. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

Hydrating, fast-absorbing gel moisturizer | Contains Niacinamide (Vitamin B3), Centella Asiatica and Vitamin E to lock in moisture and clarify skin tone, and Squalane and Snow Mushroom to plump | Massage a dime-sized amount onto your face and neck until fully absorbed | Perfect base for makeup, or incorporate into your morning and nighttime skin routines | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, triclocarban.

Natural brows: on one side, The creamy, micro-slim liner defines and fills in gaps that mimic the look of real hair. On the other, The brush tames and Combs brows to create effortlessly defined eyebrows. | How to wear: Use the brush to comb eyebrows into desired shape. With the liner, use fine, small strokes to fill in brows. Lock the color and shape with a clear eyebrow wax for results that last all day. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Wow brows: get full, voluminous-looking brows with this buildable, Fiber-infused brow gel. This Wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that wow! | How to wear: apply gel alone or as a top coat over brow powder or pencil. Start From the inner corner and follow the arch, working in upward strokes. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. | Apply gel alone or as a top coat over brow powder or pencil. | Start from the inner corner, follow the arch working in upward strokes and use alongside the Ultra Precise Brow Pencil to perfect your brow look. | Available in 5 shades. | All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Wow brows: get full, voluminous-looking brows with this buildable, Fiber-infused brow gel. This Wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that wow! | How to wear: apply gel alone or as a top coat over brow powder or pencil. St100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.art From the inner corner and follow the arch, working in upward strokes. | All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

A COMPLETE HYDRATION REGIMEN: This skincare kit has all of your favorite Holy Hydration necessities- a Holy Hydration! Daily Cleanser, Holy Hydration! Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration! Face Cream & Eye Cream. | CLEANS & NOURISHES SKIN: This step-by-step skincare regimen will have your face feeling soft, supple and hydrated no matter where you are - think of it as your face’s happily ever after! | INFUSED WITH HYALURONIC ACID: e.l.f. SKIN's Hoy Hydration! products are infused with Hyaluronic acid to help hydrate and plump the skin, Ceramides to help build up the skin's moisture barrier, and Peptides for refreshing complexion. | TRAVEL-FRIENDLY SIZES: All of the products in the Hydrated Ever After Skincare Mini Kit are travel-friendly sizes so you can take it wherever you go! | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

EFFORTLESS MAKEUP APPLICATION - This synthetic haired Kabuki brush is soft, absorbent and is ideal for the precise and controlled application of both wet and dry products including mineral foundation, bronzer, powder or highlighter. | IDEAL FOR TRAVEL - The retractable, compact design is perfect for daily makeup application or travel. It's the ideal size to tuck into a travel bag or keep in your purse for touchups throughout the day. | PROVIDES EVEN, NATURAL COVERAGE - Our Kabuki Brush makes blending easier than ever. Effortlessly buff products into the skin for even, natural-looking coverage on every part of the face. | HOW TO USE - Remove cap and slide down base to expose brush. Sweep onto face and blend color as needed. Replace the cap for mess-free, on-the-go touch-ups. Clean regularly with brush shampoo to lengthen brush health and prevent excessive shedding. | VEGAN & CRUELTY-FREE - Our brushes are PETA certified cruelty free and vegan, so you can feel good about using our products.