Absorbs excess of oil from hair instantly changing the look from dirty to clean. The color of the powder itself can be described as creamy white, light beige, or oatmeal color. It becomes translucent while absorbing oil. Excess of product can be brushed out. The product is beneficial to both: appearance and the health of the hair. Washing hair too often can damage hair and dry it out. But if you do not wash it enough you end up with oily hair. Silky Touch fixes it in seconds! If you have never used dry shampoo powder before it can take several time experimenting with the product to learn how to use it correctly. Very small amount of the product needed to achieve the goal. Fine, thin hair will need less of the product while thicker hair may need more. Hair that just started to get oily will need less of the product, but if you wait longer you will need a little more."The bottle may seem small, but I need such a small amount that I can't even predict how long this will last for me. (I ordered my first bottle many months ago and it's hardly made a dent...I assume I'll get 6+ months out of this. It's already lasted longer than some spray formulas.)" One of ingredients is Silica. It is a mineral, and a major component of sand, rocks, bentonite and other clay. Our product contains significantly less silica than substances mentioned above. It is being used in food, mineral make-up and other cosmetics, toothpaste, clay products and more.