WHAT IT IS: B-Goldi Bright Drops is an illuminating serum with 5% niacinamide that adds an easy golden finish without being sparkly or glittery. It illuminates dull skin, fades hyperpigmentation and post-breakout marks, and improves skin’s clarity. | KEY INGREDIENTS: Niacinamide helps improve signs of aging: fine lines, wrinkles, loss of firmness & uneven tone and texture. Diglucosyl gallic acid inhibits excess melanin production and soothes skin. Mulberry leaf helps improve hyperpigmentation. | CLINICAL RESULTS: In a clinical study with 30 people after 8 weeks: 100% showed improvement in skin-tone evenness and brightness, 97% showed improvement in skin’s clarity, and 97% showed a reduction in dark spots, hyperpigmentation, and fine lines. | HOW TO USE: Shake before use. Add a drop or more to any Drunk Elephant serum, oil, or cream for a sheer, golden glow. Tip: May be applied to the face, chest, legs, or anywhere else for a touch of luminosity. For best dispensing, store upside down. | THE DRUNK ELEPHANT DIFFERENCE: We focus on healthy pH levels, formulations the skin recognizes, small molecular structure, and effective active ingredients, and we never use the Suspicious 6, so skin can reset to its healthiest, happiest state. | THE SUSPICIOUS 6: We avoid the six ingredients that we believe are at the root of almost every skin issue: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. Don’t be scared of them-just be aware.