Developed by Harvard Scientists, Conceive Plus is the only personal lubricant with key ions that support fertility and the process of fertilization. Magnesium and Calcium ion-infused formula greatly improves the chances of achieving positive results for a healthy conception; with added pleasure when TTC. | The best of both worlds: We’ve combined the silky, pleasure-boosting sensation of our personal lubricant with lab-developed, fertility enhancing properties to deliver an effective fertility lubricant that supports the chances, naturally. | Moisturizes & prevents dryness: About 75% of the couples face vaginal dryness when trying for a baby and most don’t realize it. Conceive Plus moisturizes and reduces dryness, enhances comfort and improves pleasure without having any negative effects on sperm. | pH balanced to create a sperm friendly environment: Our long lasting lubricant gel has the same pH and osmolality consistency as fertile cervical fluids so it helps create an optimal environment in which sperm can freely swim and bond to the egg. | Convenient applicators: Get the lub to the right spots. Our easy to apply lubricant applicator not only offers a mess-free discreet application but also ensures that the lubricant is applied to thoroughly coat deep inside where it is needed.