Product DescriptionYou don't have to be tied down to just one look. With Clairol Natural Instincts, you can get commitment-free, semi-permanent hair color (lasts 28 washes). Made with coconut oil, aloe, and vitamins, Clairol Natural Instincts is clinically proven less damaging* than other hair dyes. So next time you color, try Clairol Natural Instincts hair color. *Natural Instincts non-permanent Level 2 vs. leading triple-protection permanentFrom the ManufacturerThe Natural Instincts system is the healthier hair color indulgence-a non-permanent, ammonia-free formula with aloe, vitamin and antioxidants. Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair. Our Natural Instincts system nourishes and protects your hair with clinically proven healthier color. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results and hair that?s actually healthier-looking than before you colored.Switch to Healthier1 Hair ColorLess guilt. More gorgeous. A perfect recipe for clinically proven healthier color.1 The Natural Instincts system has aloe, vitamin and antioxidants. Plus even more reasons to make the switch:Non-permanent, ammonia-free formula works in just 10 minutesLasts through two shampoosGently blends away grayIncludes Natural Instincts Week 2 Color Refresher, a conditioning crème formula that deposits color pigments 15 days after coloringIncludes Color Treat Conditioner for radiant, healthy-looking color1. Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage.Types of Hair ColorCompare Types of Clairol hair color.Brand# of ShadesGray CoverageColor TypeColor LastsWorks InFormulaNice 'n Easy Perfect 1024100%Permanent Crème ColorUp to 8 Weeks10 minutesMicropearls forhigh-gloss colorNice 'n Easy42100%Permanent Crème ColorUp to 8 Weeks25 minutesColor Blend Technologyfor highlights & lowlightsColor Blend Foam23100%Permanent Foam ColorUp to 8 Weeks25 minutesColor Blend Technologyin a drip-free foamNice 'n Easy Root Touch-Up18formulated to matchany shade100%Permanent Crème ColorUp to 3 weeks10 minutesMore shade choices,to match any shade,even salon color*Natural Instincts23Up to 50%Demi-PermanentCrème ColorUp to 28 shampoos10 minutesClinically provenhealthier** color withno ammoniaNatural Instincts Vibrant13100%Permanent Crème ColorUp to 8 weeks10 minutesAnitoxidants helpfight damage* Among leading retail permanent shade and pre-formulated salon color** Natural Instincts non-permanent Level 2 vs. leading Triple protection permanent Level 3 color crème: based on amount of surface damageMeet Your Perfect MatchTake the guesswork out of gorgeous. Try our quick tool and we?ll give you personalized, expert shade recommendations. Visit Clairol.com/MyShade.Discover Your Most Beautiful ShadeGet less guilt, more gorgeous with our ammonia-free shades.