WORRY-FREE HAIR CARE: Aluram is Gluten, Sulfate, Paraben and Cruelty Free. Our Vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty | HYDRATE, MOISTURIZE & NOURISH: This shampoo gently cleans your hair and alleviates dry scalp at the same time. It provides overall nourishment from scalp to ends, making them healthier, cleaner and manageable. | FORMULATED FOR THOROUGH CLEANSING: Our daily shampoo detoxifies your hair by eliminating dirt, impurities, residue and sebum. The gentle and silicone free formula maintains color vibrancy and cleanses without depleting your natural moisture content. | INFUSED WITH CHARCOAL & POMEGRANATE SEED OIL: Our daily shampoo is enriched with beneficial ingredients like charcoal and pomegranate seed oil. Charcoal works to unclog the pores in your scalp, which lets your hair breathe while pomegranate seeds strengthen follicles smoothing frizzy hair. | MARULA OIL & COCONUT WATER BASED FORMULAS: Also known as nature’s most perfect water, coconut water infuses your strands with hydration, strength and shine. Marula oil helps protect your hair from environmental damage and smoothens cuticles.