Product DescriptionAge is only a number, and they’ll never know yours. As we age, our hair experiences five signs of aging. It loses volume, manageability, color, moisture and shine. AGEbeautiful Anti-Aging Permanent Liqui-Creme Haircolor is the first permanent liqui-creme hair color developed to fight all five signs of aging hair. AGEbeautiful is the first professional haircolor with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish clients' hair with the essential components that are lost with aging. The unique formula penetrates deeply and absorbs quickly to cover gray 100% and deliver beautiful, rich color that lasts for up to 8 weeks. AGEbeautiful permanent liqui-crème is infused with scalp and hair moisturizing vitamin E. A healthy scalp is a foundation for healthy hair. Scalp sebum decreases by 50% as we age, causing the scalp to become dry and dull. AGE beautiful permanent hair color is formulated with antioxidant vitamin E, which helps hair stay hydrated and moisturized. Hair will feel instantly fuller and silkier, and radiate with shine. What also makes it special? Liqui-creme consistency for easy application, 100% unsurpassed gray coverage and soft floral fragrance.Brand StoryAGEbeautiful anti-aging color with 100% gray coverage is the first professional hair color that fights all 5 signs of aging hair-and wins. Replenishes hair with essential components that are lost with aging. Age is only a number.