Product DescriptionAGEbeautiful was specifically designed for mature hair (35 years or older) experiencing any of the 5 signs of aging hair, but it will provide rich, natural-looking color to all hair types and age groups. Now with Biotin, our professional hair color formula helps to nourish and fortify the fibers for fuller, thicker and healthier looking hair. Our professional hair dye formulas offer better gray coverage than boxed color. Plus, our unique anti-aging formula with melanin, keratin peptides, and silk proteins replenishes the hair with essential components that are lost with aging. Hair feels instantly fuller, silkier, and radiates with dimensional shine. Our new AGEbeautiful anti-aging hair color still replenishes hair with the essential components that are lost with aging and provides 100% gray coverage with rich dimensional color. Zotos Professional does not use animal tests to confirm the safety of Zotos Professional products. Safety of Zotos Professional products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physicianàsupervision and using non-animal alternative tests. We exhaustively test our products so we can ensure they meet our rigorous standards and back them up with proven claims. PROVEN TO FIGHT ALL 5 SIGNS OF AGING HAIR*: *According to Quantitative and Qualitative Testing: Zotos Professional Labs, Consumer & Professional Concept/Product Tests, Consumer & Professional Attitude & Usage Tests (Dec 2022).Brand StoryAGEbeautiful anti-aging color with 100% gray coverage is the first professional hair color that fights all 5 signs of aging hair-and wins. Replenishes hair with essential components that are lost with aging. Age is only a number.